TA CHUNG DESIGN

Arphic Technology, which is a well-known Taiwanese type foundry, released a new Variable Font named ShuYuanSong in response to the strategy of font promotion in 2017. The feature of the Variable Font is that it can immediately alter its forms, such as the thickness, the width, and the size, in different reading condition. Variable Font’s multi-axis and seamless design allows numerous combinations of alternation. Our team created the main interactive device of the presenting exhibition in Shanghai. We have been eager to try making the new media design more poetic, which is often viewed as cold and lifeless technology. Characters and words themselves are the media which carry languages and cultures. The only thing we need to do was find the way to polish them and reveal their values instead of adding excessive literary elements. We created simple but powerful enormous visual effects so the audience was able to use their bodies to talk to the characters. The audience can feel the almost imperceptible and subtle differences with their every single movement.

Type-Waterfallintegrates somatosensory detection and light sculpture projection. The device immediately receives the information of the audience’s body movements by the infrared cameras in the exhibit venue. The software then projects the images onto the wall in the venue so that the audience can control the three-dimensional alternation – the font size, weight, and width – with every subtle movement.

Seeing half of the beautiful seashell buried in the sand at the beach.

We always pick it up subconsciously, place it next to our ear, and, for some unknown reason, say that it’s the “Sound of the Sea.”

Shellfish are like the sculptures of God. From color, material to shape, they all contain pure, yet extremely complex constitution aesthetics.

This “Treasure” project is based on the deconstruction of the beauty of shellfish. These are taken from nature and using new media as the medium, these are re-translated into sounds and visuals.